Front Porch and Covia to Affiliate, Creating 54-Community Organization

Two California-based senior housing nonprofits, Front Porch and Covia, have agreed to affiliate with one another. The two organizations’ boards of directors voted to affiliate on June 1. The affiliation would create a combined organization with 54 senior housing communities. Front Porch was ranked no. 22 in total unit count in the latest LeadingAge Ziegler […]

Movers & Shakers: Caddis Names New Leadership; Former Elmcroft President Joins myFamilyChannel

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Sunshine Retirement CEO: We Can’t Sustain Industry-Wide Lockdown For Much Longer

Like many other senior living providers in its shoes, Sunshine Retirement Living has not received any financial assistance from the government since the pandemic began, despite Covid-19 hurting its bottom line. The provider’s occupancy has dipped 250 basis points in independent living and 800 basis points in memory care since the provider enacted its infection […]

Senior Living Sales Teams Succeed With ‘Raw and Real’ Virtual Tours During Covid-19

Gone are the days of picture-perfect, well-choreographed tours — at least for now. In the age of Covid-19, senior living sales teams are embracing strategies that emphasize transparency, with the idea that while shiny new amenities or top-notch programming may have sold a resident or their loved ones before the pandemic, senior living customers are […]

Aegis, Sabra, New Perspective Adapt Strategies for Covid-19 Paradigm Shifts

When will the Covid-19 pandemic end? Not anytime soon, according to the leaders behind Aegis Living, New Perspective and Sabra Healthcare REIT (Nasdaq: SBRA). All three companies are making preparations now to position their companies to weather the pandemic for the next 24 to 36 months. For instance, Aegis has formed a “virus council” made […]

Brookdale Tests 20% of Communities for Covid-19, Makes Progress on Reopening

The nation’s largest senior living provider is making headway in its effort to test its residents and associates for Covid-19, and thus reopen more of its communities to move-ins. Brentwood, Tennessee-based Brookdale Senior Living (NYSE: BKD) has so far tested roughly 20% of the residents and workers at its 741 communities, according to CEO Cindy […]