Aegis Pilots Wellness Program in ‘Grand Experiment’ at New Community

Aegis Living is piloting a resident-centered wellness program at its newest senior living community in a sign of things to come for the company’s entire 33-property portfolio. Under the new pilot, Aegis residents will work with the community’s staff to personalize their wellness plans according to their own health priorities. For instance, a resident who […]

In the Pipeline: Watermark Adds to Elan Collection in Texas; Avenida’s Newest Active Adult Project

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. And if you’d like to submit a project to In the Pipeline, email us. Construction: Planned Watermark Plans Texas Community […]

Senior Housing M&A Dropped 39% Between 4Q20 and 1Q21

The number of publicly announced senior housing transactions fell sharply this year, and the pandemic is the big reason why. There were just 77 such deals in the first quarter of 2021, according to new acquisition data from Irving Levin Associates. That’s 39% lower than the 127 transactions recorded in the fourth quarter of 2020, […]

Merrill Gardens’ New Middle-Market Brand Takes Cues From Business Hotels

Merrill Gardens has launched a new sub-brand tailored for the middle market after more than a year of internal planning and brainstorming with focus groups. The Seattle-based operator is rolling out the brand, Truewood by Merrill, at 23 communities in 13 states across the U.S., almost all of which were included in the company’s joint-venture […]

Movers & Shakers: Buckner Retirement Appoints New President, COO; Atlas Names VP of Design and Construction

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Diversified Healthcare Trust to Transition 108 Communities From Five Star to Other Operators

Diversified Healthcare Trust (Nasdaq: DHC) has struck an agreement with Five Star Senior Living (NYSE: FVE) to transition 108 senior living communities to other operators by the end of 2021. The senior living operator will also close and reposition the skilled nursing units in all of the continuing care retirement communities (CCRCs) it manages for […]

How Aegis, Grace, Juniper, Knollwood Built Winning Marketing and Communication Campaigns During Covid

When the pandemic hit last year, many senior living operators relied on communication and marketing to win the trust of current and prospective residents and their families. But even if operators agree transparency makes the best policy, it’s not always clear what they should say, or how they should say it. Four senior living operators […]