Vitality Living CEO: We Doubled Down on Sales to Grow in 2024

This article is available as part of your SHN+ membership The previous year was one of improvement and bolstering weak points for Vitality Living. With a stronger platform in place, the company is looking to further grow in 2024. The senior living operator grew from seven properties to 30 over the last five years. A […]

How the Senior Living Sector Can Overcome Middle-Market ‘Paralysis’ in 2024

This article is available as part of your SHN+ membership For years, the senior living industry has discussed creating new models suitable for the middle market. But for all that effort, the industry still struggles in 2024 to meet the needs of middle-income consumers. When I talk with operators, what I often hear is that […]

Senior Living Operators Turn Focus to Cost Control in Dining Programs

Senior living operators see their dining programs as a blend of hospitality and health care, and many companies are taking a fresh look at keeping costs low in the year ahead. That’s according to a new survey from Senior Housing News and Gordon Food Service. The survey includes responses from 113 professionals representing senior living […]

‘Pivot Year’: How Lutheran Senior Services Is Shifting for New Generation of Residents

In 2021, Adam Marles joined senior living operator Lutheran Senior Services (LSS) as President and CEO. Since then, the organization has been on the move with a new strategic framework and a growth plan focused on a changing customer demographic. Today, the St. Louis-based organization has eight life plan communities, nine affordable housing communities and […]

Christian Living Communities Continues Evolution With Launch of In-House Marketing Agency, Strategic Review

Christian Living Communities had a foundational year in 2023 with progress made on multiple fronts, including pushing occupancy and financial results past pre-pandemic levels. The Denver-based senior living organization launched its own in-house digital marketing agency, Cappella Digital Marketing Solutions, which CEO Jill Vitale-Aussem said “resulted in significant improvements in lead generation at a lower […]

Why to Expect More Deals Like the RUI, Brandywine Combination

This article is available as part of your SHN+ membership While the end of the year is typically quiet for senior living industry news, one big move caught my eye as 2023 wound down. On Dec. 20, Retirement Unlimited (RUI) announced it is acquiring Brandywine Living, a deal that is set to create an operator […]