Growing Rideshare Program Gives Brookdale a ‘Lyft’

Brookdale Senior Living (NYSE: BKD) is scaling up a pilot with ridesharing company Lyft, in an effort to create a resident transportation model that is more customer-friendly and operationally efficient. Typically, senior living providers offer transportation to residents on a pre-scheduled basis. This is not ideal, Andrew Smith, director of strategy and innovation at Brookdale, […]

Fed Rate Hike Does Not Ding Senior Housing REITs

As expected, the Federal Reserve raised the benchmark short-term interest rate by 0.25% on Wednesday. The move was widely anticipated within senior housing and other industries, and continues a trend toward higher rates that the Fed began in December 2015, following an extended period of ultra-low rates following the economic crisis in 2008. Conventional wisdom […]

Senior Housing Occupancy Surges in Major Canadian Markets

Senior housing oversupply is putting pressure on providers in some major metros across the United States. North of the border, the story is a little different: Supply is not keeping up with demand in some of Canada’s largest markets. In the province of Ontario, the vacancy rate for senior housing and care spaces has declined to […]

CEO Sound Bites from Ventas, NHI, Capital Senior Living

Senior housing CEOs have their share of challenges to navigate at the moment, from tight labor markets to oversupply to a rising interest rate environment. However, the outlook today—though uncertain—is not nearly as bleak as it has been in the past, according to some veteran chief executives. Forward planning right now demands caution but also […]

Brookdale Expands New Pricing Model After Revenue Increases

The nation’s largest senior living provider is progressing toward having a more market-specific pricing method for its communities. After a pilot project, more than 170 Brookdale Senior Living (NYSE: BKD) communities now are utilizing the Senior Living Revenue Optimizer tool from Prorize, a company specializing in revenue management for rent-driven industries. The tool crunches data […]

New Senior Living Tech Brewing at Innovation Center

Beer, sausage, and senior living innovation. That might sound like an odd combination to most people, but not those who know about the Direct Supply Innovation Center in downtown Milwaukee. It is turning the largest city in Wisconsin—already famous for its suds and bratwurst—into a hotspot for cutting-edge senior living technologies. Unveiled by senior living […]

How Providers are Taking Residents Under the Sea

The 21st Century Senior Living Community is a series brought to you by CDW, a provider of technology solutions and services focused exclusively on serving the healthcare marketplace. The series takes a clear-eyed look at how leading providers and their partners are creating the next generation of senior living communities by raising the bar on […]

A Second Margaritaville for Retirees Is on the Way

Senior housing developers looking for areas with surging demand might want to consider Hilton Head, South Carolina—especially if they can appeal to older adults who like nibblin’ on sponge cake. That’s because Hilton Head will soon boast a Latitude Margaritaville community, featuring more than 3,000 homes for those who are at least 55 years old […]

Occupancy Forecasts Differ for Independent Living, Assisted Living

The outlook for independent living and continuing care retirement communities is bright this year—while other, more need-driven types of senior housing face a more troubled forecast. Independent living can expect strong demand to push occupancy up 10 basis points this year, to 91.8%, according to the newly released Marcus & Millichap Seniors Housing Research National […]