G5 heard the same question again and again. National marketing data in senior living doesn’t help me — don’t you have anything for my market? “Now that we’re digging into specific metros, we can give each operator a better idea of what a CPC (cost-per-click) or cost-per-acquisition is in their region to benchmark against,” says […]
“We are going to be an owner, operator, developer and acquirer of active adult communities in the western half of the United States. For now, we will only play in the active adult space.” — a senior living president to Senior Housing News, April 2022 Of the major senior housing investment categories, the one hit […]
Sales-enablement platform Sherpa studied customer data from more than 100,000 senior living units across the United States to uncover the behaviors of top performing sales teams during 2021. Sherpa identified “Best Sales Performer” sales teams that achieved higher move-in ratios than the average. Three key activities where Best Sales Performers prioritize their selling time: Home […]
This article is sponsored by QSR Automations. In this Voices interview, Senior Housing News sits down with Connor Joffe, Business Consultant of Senior Living for QSR Automations, to learn how senior living operators are using dining technology to make both residents and staff happier. Joffe shares the trends in dining automation, and reveals the secret […]
While the senior living industry experienced unprecedented challenges during the course of the COVID-19 pandemic, one company has continued to target steady growth and innovation throughout the last two years, having increased its community count to roughly 100. San Diego-based Pacifica Senior Living, a family-owned-and-operated company, has grown its portfolio across the nation, expanding well […]
This article is sponsored by Glennis Solutions. In this Voices interview, Senior Housing News sits down with Brad Frasher, Executive Vice President of Glennis Solutions, a fully integrated senior housing platform built and utilized by Atria Senior Living for over a decade. Frasher explains the coming impact of bringing Glennis to the public market and […]
There is a standard narrative in senior living that the community’s role is to relieve families of a caregiving burden. By assisting with basic needs and managing care, communities give family members an opportunity to be “just the daughter or son again.” But what if that’s the wrong premise altogether? Rather than relief or rescue, […]
To maintain its competitive edge, Merrill Gardens was looking for new ways to improve the company’s marketing efforts. For Vice President of Marketing Amanda Warren, the question was how. Her solution: FURTHER, a leader in AI-powered sales assistants designed to help operators increase occupancy. “We used to have live chat on our website several years […]
This article is sponsored by Twain Financial. In this Voices interview, Senior Housing News sits down with Nick Maglasang, Vice President of Business Development at Twain, to learn about Twain’s unique ground lease offering. He shares why senior housing developers are excited about Twain’s ground lease program, and why Twain’s structure is unique. Senior Housing […]
It’s a new day in senior living — and the industry’s approach to sales and marketing needs to reflect that, with changes to their funnel and a new perspective on the definition of high performance. “So many of us have fallen into the trap of measuring sales and marketing performance in the same old ways,” […]
