Senior Living Nonprofits Embrace Dynamic Pricing Models to Fine-Tune Rates

More senior living providers are using dynamic pricing models when determining entrance fees and resident fees based on floor plans, high-demand units and other factors, according to the Ziegler CFO Hotline Survey released earlier this week. Nearly 80% of respondents said they use two or more factors in determining entrance fee changes, with three factors […]

In the Pipeline: Willow Valley To Open Memory Center; MorningStar Starts in Kansas

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: In Progress MorningStar Senior Living, Confluent Development start in Kansas Senior living provider MorningStar Senior Living […]

Why Senior Living Operators Must Embrace Failure to Innovate

This story is part of your SHN+ subscription Failure is not something most senior living operators want to experience, but they should embrace it when it happens. Senior living operators should be willing to green-light investments in tandem with seeking new partnerships in the name of improving operations. Innovation is a nebulous word that can […]

Brookdale, Atria, Sonida, Other Senior Living Operators Adapt to Industry’s Supply-Demand Imbalance

This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]

In the Pipeline: Minto Communities USA, Margaritaville Expanding To Texas; MorningStar Starts Construction in Arizona

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Latitude Margaritaville, Minto Communities plan Texas development Margaritaville Holdings and Minto Communities USA recently announced […]

AHR CEO: New Deals With LCB, Kensington ‘Reflect a Single Strategy’ for Growth

American Healthcare REIT (NYSE: AHR) is continuing its rapid investment pace, with the company announcing an eight-community acquisition for $696 million. The deal marks a new partnership between the Irvine, California-based real estate investment trust and Norwood, Massachusetts-based senior living provider LCB Senior Living. The move helps AHR expand its ownership presence to the East Coast.  Thursday’s announcement follows AHR’s recent […]

AHR, Kensington Senior Living Announce ‘Long-Term Partnership’ After $572M Portfolio Acquisition  

American Healthcare REIT (NYSE: AHR) has acquired six communities from Kensington Senior Living, representing a total investment of $572 million. The six communities include 464 units that are part of a larger eight-community, 745-unit portfolio, the company said in a news release Tuesday afternoon. The remaining two communities in the portfolio are subject to definitive […]

Starling COO: Senior Living ‘Must Adapt’ to Hospitality, Changing Customer

Florida-based senior living provider Starling continues to hone its operating model to deliver more hospitality-focused services to residents amid strong demand. Starling operates seven luxury senior living properties in Florida, with the communities at full capacity or high occupancy, according to COO Megan Kennedy. The company’s newest community, Starling at Ponte Vedra, was acquired in 2024 and […]