Executive Perspectives: Kim Rosengren, CEO of Markentum
Brand. Marketing. Lead generation. Lead nurturing. What do they mean in senior living beyond the buzz words? And more importantly, how do the decisions that an operator makes regarding their brand help them convert leads and drive move-ins?
Answering those questions and more in this Senior Housing News Executive Perspectives interview is Kim Rosengren, CEO of Markentum.
Rosengren joined SHN’s Jack Silverstein on location in Orlando for the 2026 SHN Sales & Marketing Conference to discuss the next phase of senior living marketing.
This Executive Perspectives is sponsored by Markentum. To learn more about how Markentum is helping operators re-tool their brand and performance marketing strategies to win in today’s landscape, visit growmarkentum.com.
