Many senior living operators want to reach the middle-market — but doing so will require them to at least familiarize themselves with adult daycare services, according to Innovation Senior Living CEO and Founder Pilar Carvajal.
The company has five communities open and two more on the way, and Carvajal said adult daycare services will play a role in all of them going forward.
In this episode of Transform, learn:
– Why Carvajal sees adult daycare as an important tool to reach the middle market
– More about the company’s growing “The Club at” brand.
– Why Carvajal believes the industry is going to be “crushed” by middle-market demand ahead
– How the company is growing by adding more independent living to its portfolio
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