In 2018, Larry Cohen announced he was stepping down as CEO of Capital Senior Living — but he didn’t stay away from the senior living industry for long.
Now, Cohen is launching Trustwell Living with several of his former colleagues at Capital Senior Living, with plans to cater to the middle-market by acquiring older communities and improving them.
In this episode of Transform, learn:
What Cohen discovered when he went “under the hood” of the senior living industry
- How Trustwell is modifying the senior living formula to keep its communities in the middle-market range
- How the Covid-19 pandemic stacks up to past downturns, and what might lie ahead in the recovery
- Why Cohen believes the senior living industry focuses too much on occupancy
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