Discovery Senior Living is pushing to reach pre-pandemic occupancy levels by the end of Q2 2021, and Co-Founder and CEO Richard Hutchinson is optimistic after strong months for sales leads.
“The beginning of this year certainly didn’t help … January, February was a little tough, but March exploded, April exploded, and I think we’re on the way,” he said during a recent SHN+ TALKS appearance.
To reach that occupancy goal, Discovery put in place an initiative called “Full Circle,” and is relying in part on a new, centralized sales center that recently went into operation. Metrics are promising so far, with the inquiry-to-tour ratio up substantially.
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