Referral streams that were frozen at the outset of the pandemic are starting to thaw as pent-up demand returns to the industry.
Data from senior living sales companies Sherpa and Enquire, along with firsthand accounts from senior living providers, tell the story that many referral sources are returning to life across the industry as vaccinations increase, communities start to ease certain restrictions.
But in some cases, the referral sources that are driving the most leads and move-ins today have shifted from where they were before the pandemic.
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