Senior Living On Notice As Capital Pours Into Home Care

Senior living executives routinely tell me that the sector’s biggest competitive threat is at-home care, which enables older adults to avoid moves into communal settings.

If that’s true, senior living leaders should be quaking. While they strive to regain their financial and operational footing, capital is pouring into the at-home care space. In just the last few weeks, these transactions and public policy goals have been announced:

Advocate Aurora Health’s investment arm acquired home care franchise company Senior Helpers, reportedly valued at $180 million

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