Last week, Discovery Senior Living announced that Hilary Bullard — formerly VP of senior housing asset management with Healthpeak (NYSE: PEAK) — will lead the new Morada brand. Discovery is launching Morada with 16 communities recently acquired from Healthpeak.
The Bullard hire and Morada’s launch are among many news items that have been generated from Healthpeak’s exit from rental senior housing over the past few months.
With regard to occupancy, top operational executives see two emerging trends that give them hope for the future: the growing rate of vaccinations in senior living, and upticks in new sales leads at the beginning of this year signaling pent-up demand.
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