Amazon Hires Senior Living Veteran Baik for Alexa Smart Properties Team

Amazon (Nasdaq: AMZN) has hired Ginna Baik as senior business development manager for senior living.

With the hire, Amazon brings on board someone with deep experience in senior living to help drive the Alexa Smart Properties business, focused on deploying Alexa-enabled voice technology at scale.

“I have been focused on senior living and technology for over a decade,” Baik said in a statement to Senior Housing News. “I am excited to join the Alexa Smart Properties team and bring my expertise to Amazon to continue to innovate on behalf of customers.”


Most recently, Baik was strategic business development manager for senior living and post-acute/long-term care at tech product and services provider CDW (Nasdaq: CDW).

In this role, she helped develop CDW’s strategy in senior living, and she worked with a variety of providers to inform their technology investments and planning. She also was a driving force behind projects such as the Thrive Center, an innovation hub in Louisville, Kentucky.

Prior to her time with CDW, Baik was in a leadership role with senior living provider Emeritus. Her resume also includes four years with technology company ConnectedLiving, where she helped drive the creation of tech for senior living.


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