COO Outlook: Expect Senior Living Occupancy Rebound, Workforce Challenges in 2021

With the senior living industry largely focused on when occupancy will start to recover, chief operating officers with provider companies are focused on rebuilding census — and feeling optimistic about the prospects for 2021. In fact, several COOs indicated that they are less worried about restoring occupancy than they are about looming workforce challenges.

With regard to occupancy, top operational executives see two emerging trends that give them hope for the future: the growing rate of vaccinations in senior living, and upticks in new sales leads at the beginning of this year signaling pent-up demand.

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