The Rise of Senior Living Franchises

A recent press release from Best Life Brands caught my attention, because it suggests that senior living franchise companies will rise and create new competitive pressures in the aftermath of Covid-19.

Fueled by private equity capital from The Riverside Company, Best Life Brands is assembling a platform of franchise-based companies serving the older adult market. The companies that are already in its portfolio — home care providers, a senior housing and care placement firm, and an estate sale business — logged record growth in 2020, with 71 new franchise agreements signed, according to the Jan. 13 press release.

Best Life Brands is on the hunt for other companies to acquire, including possibly senior living providers, CEO J.J. Hunt told me in an email.

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