SHN+ Report: WelltowerLIVING’s Active Adult and Middle Market Strategy

With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting at about $1,000—the market took notice.

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