Plans Show Atria Sharing NYC Highrise with Equinox Location

Progress is continuing on the urban development pipeline of Related Cos. and Atria Senior Living, with indications that a New York City project near Hudson Yards will put an Equinox fitness center in the same highrise building as an Atria-operated community. 

That’s according to new renderings from Handel Architects, which were published Monday by New York YIMBY.

Atria and Handel declined to comment further to Senior Housing News.

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The renderings depict a 587-foot-tall skyscraper at 451 10th Avenue, dubbed “The Set,” with features inspired by Gothic cathedrals. An image shows that the senior living component will be above street level but below residential living and amenity space, and that the building will also include restaurant and retail.

One rendering includes an Equinox fitness sign, and YIMBY reported that the development will feature an Equinox.

This is one of several projects being undertaken as part of a joint venture between Louisville, Kentucky-based Atria and New York City-based developer Related Cos., to develop a $3 billion pipeline of luxury, urban senior living. The projects are to be operated under a brand name that has not yet been announced.

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The partnership pairs one of the largest senior living operators in the nation with the global real estate giant that was the driving force behind Hudson Yards, the largest private development in U.S. history. 

Related also owns Equinox, raising the possibility of synergies between the upscale health and wellness brand and senior living communities operated by Atria.

For example, Equinox offers “E by Equinox,” which at its 2018 launch was billed as a “townhouse-style club” that offered a “continuum of care” for its members, with access to certain health partners as well as personal attention to help every member achieve specific goals.

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There is no indication as to whether an Equinox at 451 10th Avenue would include this or a similar offering.

Regardless, should the 10th Avenue project proceed according to these renderings, it would exemplify a growing trend in placing senior living within intergenerational, mixed-use settings.

Handel also is the architecture firm for a Related/Atria project on the West Coast, located in San Francisco’s Cathedral Hill neighborhood.

That 13-story tower topped out in mid-December, SF YIMBY reported

That design encompasses 270,000 square feet and will include 210 assisted living units and 11 town homes, according to YIMBY.

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