With Covid-19 dominating the news for most of 2020, it’s no surprise that the most-read stories of the year were all related to the pandemic.
In particular, readers were interested in how Covid-19 might change the way that communities are designed, with the top two stories both focused on this topic. And the hottest design topic was the small-house model.
In fact, a story focused on this topic took the top spot on the list as well as the No. 5 spot. And that No. 5 story was published before the pandemic gripped the nation, making it the only article from on this list that was published before March.
All these stories capture a moment in time. Many were published in the early days of the pandemic. Some of these pieces are still very relevant today and some are less relevant. So, we’ve included links to follow-up reading to provide additional — in some cases, more timely — information.
This year was unusual, to say the least. But as in most years, the most-read stories include a close looks at big topics, thoughts from notable leaders, and a story about the industry’s largest provider, Brookdale Senior Living (NYSE: BKD).
We hope you find this list interesting and helpful as you take stock of the incredibly challenging last 12 months. We wish all our readers happy holidays. Thanks for reading.
‘Smaller is Better’: Covid-19 Primes Senior Living for Rise of Small-House Models
Publish date: June 3
Key quote: “I feel the boutique [small-house model] is going to provide a different alternative to people, post-Covid. I think that this is a favorable opportunity, compared to being in these big-box buildings.” — Shepherd Premier CEO Brandon Schwab
Further reading:
With Focus on Small-Home Senior Living Market, Startup Cohana Sees 140% Growth
How Covid-19 May Validate Cantina’s Pocket Neighborhood Active Adult Model
Best Stand-Alone Memory Care 2016: The Small-House Concept Meets Mother Nature
How Covid-19 Is Shaping the Future of Senior Living Architecture and Design
Publish date: April 7
Key quote: “We shouldn’t overreact and design for quarantinable buildings. Do you want to live in a hospital for the last 15 years of your life?” — David Dillard, Principal and Architect at HKS
Further reading:
The Assisted Living Community of the Future Takes Shape This Summer
How New Senior Living Architecture, Designs Are Supporting the Wellness Model
Senior Living Industry Rethinks Building Designs, Improvises Solutions During Covid-19
Marketing in the Face of Covid-19: Senior Living Teams Get Creative
Publish date: March 22
Key quote: “[Marketing teams should be] focused on helping clients move from panic to proaction.” — Bild & Company Founder and President Traci Bild.
Further reading:
Senior Living Marketing Leaps Into Digital Age With Innovations, Investments
Senior Living Sales Teams Succeed With ‘Raw and Real’ Virtual Tours During Covid-19
Covid-19 Hurts Sales, But Senior Living Teams Work Creatively To Reach Consumers
Independent Living Faces Covid-19 Vulnerabilities As Less Needs-Based Product
Publish date: April 12
Key quote: “We’re almost 97% occupied across our portfolio. Unless a rash of [Covid-19 related] deaths happen, we’re not worried.” — Clover CEO Michael Joseph.
Further reading:
Life Plan Communities Buoyed by Independent Living Resilience, Strong Home Sales
Independent Living Proves Resilient to Covid-19 Pressures
How Clover is Scaling Middle-Market Senior Living Using an Integrated Approach
Senior Living Innovators Zero In On Small Homes, Pocket Neighborhoods
Publish date: February 6
Key quote: “At the end of the day, it’s about change and thinking differently, and if we don’t do that, we’re in trouble.” — Lisa McCracken, director of senior living research and development at Chicago-based specialty investment bank Ziegler.
Further reading:
Best Independent Living Design of 2018: A Senior Living Spin on a Pocket Neighborhood
Bill Thomas: ‘Big Box’ Senior Living No Longer the Only Game in Town
Rose Villa Expands Pocket Neighborhood Model with Zero-Energy Cottages
Coronavirus Put People Out Of Work. Senior Living Providers Want to Hire Them.
Publish date: March 16
Key quote: “While the economic impact of hospitality and other business closures or reductions are heartbreaking for many, it is an opportunity for these workers to find immediate and rewarding work where they are desperately needed right now, in senior care.” — Erin Shvetzoff Hennessey, CEO of Health Dimensions Group
Further reading:
Senior Living Providers Adjust Operations, Raise Pay to Meet Covid-19 Staffing Challenges
Avamere Sees Dramatic Surge in Hiring Pipeline, Strikes Union Deal Amid Covid-19 Crisis
Senior Living Industry Seeks to Expand a Covid-19 Hospitality Hiring Wave
Hiring Displaces Retention as Top Senior Living Labor Challenge
Innovator Bill Thomas: Covid-19 Will Lead to Senior Living ‘Reset’ Lasting 3 to 5 Years
Publish date: March 25
Key quote: “I would be more worried about the future of high amenity, high-end senior housing based on a leisure concept and more optimistic about a vision of senior living based on a really solid foundational strategy for delivering health and wellness.” — Bill Thomas
Further reading:
Bill Thomas: Minka Small-Home Concept ‘Climbing the Mountain’ Toward Scalability
Intergenerational Model for Dementia Care Taking Shape Around Bill Thomas’ Minka Homes
Senior Living Innovator Bill Thomas Introduces MAGIC Housing Model
Aegis Living CEO: Senior Housing Will Not Return to Normal After Covid-19
Publish date: April 28
Key quote: “If you just think you’re fighting the virus, you’re being naive.” — Aegis CEO Dwayne Clark said.
Further reading:
Changemakers: Dwayne Clark, Founder and CEO of Aegis Living
Aegis CEO: Next 100 Days Will Be Hard, Then Senior Living Will Start Turnaround
Aegis, Sabra, New Perspective Adapt Strategies for Covid-19 Paradigm Shifts
Aegis Adapts to Shifting Development Landscape, On Track to Double Portfolio Size
Brookdale CEO: We Reinvented Our Business Model, Are Primed for Sustained Pandemic
Publish date: September 13
Key quote: “We learned a lot as an industry during Covid-19. Being able to see patients in their homes, in our communities, making sure that the patients are getting the right care when they need it, that is so important. And I’m sure that, as a result of this very fast, very focused learning, we’re going to continue to see better, more productive relationships with the health care systems.” — Cindy Baier, CEO of Brookdale Senior Living
Further reading:
Atria, Brookdale, Other Providers Hold First Clinics for Long-Awaited Covid-19 Vaccine
Brookdale Reportedly Mulling Sale of Home Health, Hospice Business
Tips From Brookdale, CVS, Walgreens On a Successful Covid-19 Vaccine Rollout
Brookdale Occupancy Hits 73% As More Providers Report Census Declines
Senior Lifestyle, Brookdale, LCS Top New J.D. Power Senior Living Rankings
No Turning Back: Senior Living Finally Enters Digital Age as a Result of Covid-19
Publish date: April 2
Key quote: “We’ve been sprinting toward telehealth.” — Maplewood Senior Living COO Shane Herlet
Further reading:
Merrill Gardens President: Google Nest Initiative Has Made Me ‘A Believer’ In the Tech
Tech, Operations and Design Combine for Senior Living Infection Control Innovation
Senior Living Tech Spending Skyrockets Amid Covid-19, With Questions About Future
Companies featured in this article:
Aegis Living, Bild & Company, Brookdale Senior Living, Clover Management, Health Dimensions Group, HKS, Maplewood Senior Living, Shepherd Premier Senior Living, Ziegler