SHN+ Report: Strategies from Providers Getting Middle Market Right

The senior living industry has historically provided two product types at opposite ends of the financial spectrum. At the top is a private-pay product that can command high monthly rates for rents and services. At the bottom, government subsidized housing is available for low-income seniors who qualify for housing waivers, Medicaid benefits and other programs.

This leaves a vast number of seniors out of the mix: the middle market. This report defines the market, describes the challenges and identifies senior housing providers that are getting it right.