SHN+ Report: The Changing Face of Active Adult Rental

“What do boomers want?”

This is a question that senior housing operators face everyday, with one answer growing more rapidly than any other: active adult rental apartments.

That’s because as senior housing operators study market trends and listen to their consumers, what they are finding is that a mix of lifestyle and economic factors are pushing healthy, young baby boomers to explore housing options outside of their lifelong homes.

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