SHN+ Report: Multi-brand Strategies in Senior Housing

The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth. As boomers age into senior living, they will be healthier than their predecessors. They will live longer. They will, by virtue of their generational profile, exhibit more discerning tastes.

They will be trickier to serve.

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Kai Hsiao, CEO of the Portland, Oregon-area Eclipse Senior Living, has a term for this trickiness: the unspoken 88.

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