SHN to Highlight Best Marketing and Advertising in Senior Housing and Care

Aging Media Network, the parent company of Senior Housing News, is highlighting the very best marketing and advertising in senior living.

Over the past several months, senior housing providers have demonstrated remarkable creativity, reaching the marketplace in new ways and with new messages in the midst of a frightening public health crisis.

“This is a time when many senior living providers have stepped up to protect the health and maintain the wellbeing of older adults,” Aging Media Network Executive Vice President George Yedinak said. “Our goal is to help recognize the people and companies who put senior living in the spotlight in incredible ways.”

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To meet that mission, Aging Media Network and SHN have launched the first annual Aspect Marketing and Advertising Awards program. In addition to marketing and advertising, the Aspect Awards will recognize outstanding work in public relations.

The awards program started Nov. 2, with submissions being accepted through Jan. 15. Winners will be announced on March 15 at 12 p.m. CT.

Submissions can include multimedia, print, billboard and direct-mail campaigns, as well as marketing and advertising in the form of radio ads or podcast segments. Other examples include social media campaigns, rebranding efforts and new brand launches.

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Outstanding work around Covid-19 messaging and communication will likewise be accepted.

“Sales and marketing teams pivoted incredibly quickly to the demands of the pandemic, finding innovative ways to highlight the value that living in a community can bring during these uncertain times,” said Senior Housing News Editor Tim Mullaney.

Along with senior living, the Aspect Awards will recognize the very best in marketing and advertising in the home health/home care, hospice and skilled nursing facility (SNF) spaces.

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Entrants may be providers or vendors in each respective category and entry type.For more information about the 2021 Aspect Awards program, visit: https://aspectawards.agingmedia.com.