Transform Podcast #34: Jayne Sallerson of Charter Senior Living

Though Charter Senior Living saw its fair share of challenges at the outset of the Covid-19 pandemic, the company is back to playing offense.

Charter adapted to the pandemic “on a dime” by implementing new training for local leaders alongside new sales and marketing practices that focus on virtual consultations, according to Partner and COO Jayne Sallerson. At the same time, the company has continued to grow, with 18 communities under management alongside two acquisitions and three development projects in the works.

In this episode of Transform, learn about:

— How Charter shifted from playing defense to offense
— What the company is preparing for in the weeks and months ahead
— Why Charter chose to self-police its infection control measures

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