ProMedica is phasing out the HCR ManorCare name.
The non-profit health system on Friday announced that it’s moving its HCR ManorCare chain of nursing homes and senior living communities under the new “ProMedica Senior Care” moniker.
The company is changing the name of facilities that operate under its senior living brand, Arden Courts, as well as its Heartland and ManorCare brands, according to a press release. ProMedica will change those facilities’ names and signs over the next 18 months.
“ProMedica’s rebrand supports the organization’s efforts to intentionally bring together diverse health and well-being services to help individuals reach their highest potential for health,” a press release about the rebranding reads. “This diversity allows ProMedica to champion healthy aging, cultivate innovative solutions and lead in the area of social determinants of health.”
ProMedica acquired the operations of HCR ManorCare in 2018 in a joint venture with real estate investment trust (REIT) Welltower (NYSE: WELL). Welltower currently owns the properties associated with the former ManorCare portfolio as part of an 80-20 JV split with ProMedica.
Today, ProMedica is arranged in three main divisions: senior care, provider and clinical services and its Paramount health plan.
“The rebrand reflects how ProMedica is redefining the delivery of health care to go beyond the walls of a hospital, exam room, senior care facility or office,” the release reads. “It also underscores the organization’s focus on caring for the whole person, including health and well-being.”
The combined company currently operates more than 335 senior care operations, spanning nursing homes, assisted living and memory care communities, and home health agencies.
Occupancy for the 55 assisted living communities in ProMedica’s portfolio declined to 76% in the second quarter of 2020.