Vi President Randy Richardson is an optimist, but he finds it hard to maintain a bright outlook in the midst of Covid-19 — in fact, he fears that the worst is yet to come for senior living.
But Richardson is still bullish on the industry’s long-term prospects. Vi was able to adapt its operations, sales and marketing in order to mitigate the impact of Covid-19 to its 10 high-end CCRCs. All told, the company’s occupancy has only dropped about 1%.
In this episode of Transform, learn about:
— Why Richardson thinks worse days may come in the Covid-19 fight
— How the pandemic has impacted Vi’s bottom line
— If Vi still plans to return to rental senior living
— Why Richardson is still bullish about Vi and the industry
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