New Hiring Initiative Offers $1K Bonuses to Senior Care Recruits

Online job search company Monster is teaming up with the Massachusetts Senior Care Association and the MIT-based Covid-19 Policy Alliance to help fill more than a thousand jobs in long-term care — and the state of Massachusetts is offering $1,000 in potential bonuses for new recruits.

Under the new initiative “From Home to Help,” Monster is listing 1,200 senior care jobs, including resident care assistants, certified nursing aides, licensed practical nurses and registered nurses. All of the jobs offer competitive salaries, and many require no experience in the senior care field at all, according to Monster. To sweeten the pot, the state of Massachusetts has pledged to fund a $1,000 bonus for all who are hired through the effort and start work by May 15.

The initiative is aimed at helping solve a critical shortage of health care workers caused by the Covid-19 pandemic. And, the job search is also meant to help bring fresh faces into the senior care industry, according to Tara Gregorio, president of the Massachusetts Senior Care Association (MSCA).


“In addition to offering a $1,000 state-sponsored signing bonus to all individuals beginning work in long-term care facilities by May 15, nursing home jobs posted on will be actively targeting individuals with no prior experience in the field,” Gregorio stated in a press release. “Monster’s expertise in reaching job seekers will help alleviate our short-term staffing needs, as well as develop a pipeline to fill long-term staffing vacancies.”

Joining the effort is the Covid-19 Policy Alliance, which is based at the Massachusetts Institute of Technology (MIT). Since the outset of the pandemic, the group has created data tools and policy recommendations for senior housing providers to mitigate the threat of infection in their communities. The Covid-19 Policy Alliance has also developed models and partnerships — including From Home to Help — to help senior housing providers procure personal protective equipment (PPE), get Covid-19 testing and alleviate workforce shortages.

Senior Housing News was not able to reach Monster on Tuesday for additional comment on the new initiative.


Hiring has long been a hot topic within the senior living and care industries. When Covid-19 hit, many industry leaders shifted their focus to hiring workers who were laid off as a result of the pandemic.

And Monster is not the first tech-enabled company to try and help solve the senior care workforce shortage. Baltimore-based data analytics firm Arena recently launched a beta “sourcing product” aimed at finding potential senior care workers who aren’t in an organization’s current applicant pool.

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