As the wave of baby boomer demand nears, senior living providers must be “all things to a lot of people,” SRG Senior Living CEO Michael Grust believes.

Achieving this requires innovation and entrepreneurship at a time when operators face a “mosh pit” of challenges, but despite ongoing margin compression, Grust is bullish on the future of the industry.

In this episode of Transform, Grust discusses:

— How senior living providers are still “inventing a business” decades after the industry began
— The impact of new capital chasing senior living and the pitfall of “add water and stir” management companies
— Why current market conditions are both very challenging and invigorating

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