Brandywine Co-Founder and CEO Brenda Bacon, a senior living pioneer, is pushing the industry toward its next chapter.
Old capital structures and operating models must change to accommodate a new generation of consumers, Bacon believes. Due to Brandywine’s experiences in a tough market, she reversed her position on RIDEA and is now skeptical of triple-net leases. And she is devoting energy into creating senior housing with more appeal to boomers.
In this episode of Transform, Bacon discusses:
– Why there might be a lot of money lost in senior living before boomer demand hits
– How current challenges are compelling providers to embrace different capital structures
– What she anticipates future residents will want and need, and how Brandywine is innovating