[New Report] The Changing Face of Active Adult Rental

The age of active adult is here.

A new SHN survey of 120 senior housing professionals reveals just how bullish the industry is on active adult: 87% of respondents are currently pursuing active adult apartment rental projects.

But with multifamily developers dominating the active adult space, senior housing must face questions about how to engage with that sector — whether to collaborate, or stake their own ground.

Advertisement

This report reveals the depth of senior housing’s interest in active adult, the execution of the product, the mindset of the consumer — and how these factors are re-writing the care continuum.

In this 28-page report, you will learn:

— Why so many in senior housing are pursuing active adult, and why they believe they are better suited than multifamily to develop it
— The four trends that show the active adult opportunity for senior housing
— How active adult is angling to become the new first step in the care continuum, before IL
— The strengths that both senior housing and multifamily bring to the active adult table, and why collaboration makes sense
— And much more!

Advertisement

Companies featured in this article: