The massive opportunity to serve the middle market has been one of the hottest senior living topics in 2019, thanks to new findings from NIC and university researchers. There is a tremendous business opportunity for providers that find a winning middle-market formula, NIC Founder and Strategic Advisor Bob Kramer explains in this episode of Transform. But, if a sustainable formula is not found, there could be a crisis for public health and government insurance programs.

In this episode, learn more about:

– The magnitude of the middle-market challenge and opportunity
– Concepts for making senior living more affordable
– The role major providers of managed care could play in driving down senior living costs in the future
– How public and private sector coordination is crucial to serving tomorrow’s seniors

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