Philadelphia Development Marks First Venture for Benchmark’s New Wellness Division

The first development for Benchmark Senior Living’s new urban-focused wellness division will be a mid-rise, active adult community in Philadelphia.

Benchmark Philadelphia, a joint venture between Waltham, Massachusetts-based Benchmark Wellness Management and Philadelphia-based developer, Brickstone Cos., will rise 24 stories and include 220 units ranging in size between 800 square feet and 1,400 square feet, according to a press release announcing the project.

Brickstone Cos. bought the site at 12th and Sansom Streets, currently a parking garage, in October 2015. The company has eyed redeveloping it for years, including a 2016 proposal for two buildings — one residential project and an office tower.

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The site, in Philly’s Center City district, which has seen a flurry of new real estate development in recent years including new residential, retail and entertainment. Benchmark Philadelphia will target seniors age 62 and up who want to live near vibrant, mixed-use urban centers.

active adult senior housing Courtesy of Perkins Eastman Architects, Benchmark Wellness Management
A rendering of Benchmark Philadelphia, an upcoming active adult community by Benchmark Wellness Management and Brickstone Cos. in Philadelphia, Pennsylvania.

“We hand-picked Philadelphia for our first development because its Center City revitalization has not only captured our attention but also the interest of local and suburban boomers who are passionate about living the lifestyle of their dreams,” Benchmark Wellness Management President and COO Denise McQuaide said in the announcement.

McQuaide, who previously served as president of Brickstone Cos.’ senior housing arm, Brickstone Senior Living and COO of Hebrew Senior Life, was hired to lead Benchmark Wellness Management in February.

Benchmark Wellness aims to capitalize on the long term care industry’s shift to wellness and prevention, with the dual objectives of extending residents’ length of stay and enriching their lives as they age. Benchmark operates a portfolio of 58 communities across Connecticut, Maine, Massachusetts, New Hampshire, Pennsylvania, Rhode Island, Vermont and New York. Benchmark chairman and CEO Tom Grape told SHN last November the company intends to seek development opportunities along the eastern seaboard, as far south as northern Virginia.

Benchmark Philadelphia’s wellness components include a lifestyle and wellness concierge; a spa with massages, facials and skin care; a full-service salon and barber suite; an aquatic center with heated pool; yoga, outdoor adventure and movement classes; and a Pickleball court.

Dining will also feature prominently at Benchmark Philadelphia. Plans call for an indoor-outdoor rooftop bistro and lounge, as well as a farm-to-table restaurant on the fifth floor. Private car service will be available to ferry residents to Center City’s entertainment options and cultural landmarks.

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The project is expected to be completed in 2023. The development team is in the early stages of planning.

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