[White Paper] Active Adult: Moving Upstream to Attract the Younger Consumer

The active adult development market is poised for widespread growth, and could be the key to future success for housing owners and operators looking to capture a younger market segment.

But how can senior housing break into this new opportunity? The considerations vary for both for-profit and nonprofit organizations looking to tap into this major growth opportunity.

In this white paper you will learn:

• Strategic planning considerations for active adult housing including ownership options and building types
• Programming success stories in current active adult settings
• Expert perspectives on marketing to an active adult residents and how the approach differs from traditional senior housing
• … and more!

This white paper is brought to you by