The baby boomers will bring a newfound breadth of consumer desires into senior living. And with national penetration rates around 10%, some operators are wondering how many seniors would like to move into communities — if only they could find the product they’re looking for.
As such, operators are embracing a new solution: the multi-brand strategy. Inspired by the hospitality industry, these operators are creating branded product lines to attract more residents.
This report shows how.
In this 21-page report, you will learn:
- How operators mold product lines to capture new customers
- The challenges and advantages of developing brands based on price point, acuity, geography or lifestyle
- Why middle market housing is the most difficult income-based product to execute
- The six most important lessons operators are taking from hospitality
- And much more!