New Report: Multi-Brand Strategies in Senior Housing

The baby boomers wave will bring more than just massive numbers of potential senior housing residents. This isn’t merely a question of bulk. It’s a question of breadth.

With national penetration rates around 10%, operators are wondering how many seniors just haven’t found the product they’re looking for.

As such, they are embracing a new solution: the multi-brand strategy. Inspired by hospitality, these providers are creating new product lines to attract more residents.

This report shows how.

In this 21-page report, you will learn:

  • How operators are molding product lines to capture new customers
  • The advantages and challenges of developing brands based on price point, acuity, geography or lifestyle
  • Why the middle market is the most challenging income-based product to define and, as such, why it is filled with promise
  • The six most important lessons operators are taking from hospitality to develop a multi-brand strategy
  • The sweet spot of brands for senior housing
  • And much more!

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