Argentum’s New Leadership Initiative to Bring More Women to the C-Suite

Argentum, the Alexandria, Virginia-based national association of senior living providers, announced it is launching a new initiative aimed at celebrating the contributions women have made to the growth and health of the senior living industry, and to bring more women into the fold.

The initiative comes after an Argentum Quarterly report which showed women hold 70% of senior living management jobs, and a growing labor pool shortage. That same report indicated the senior living industry will have to recruit and retain 300,000 more workers by 2026 in order to meet future demand. Senior living is an outlier industry where women dominate the C-suite. Additionally, 70% of senior living residents are women, and adult daughters are most likely to be the decision makers when it comes to placing a loved one in a care setting.

“In many ways the glass ceiling in senior living has already been shattered, but that doesn’t mean our work is done,” Argentum COO Maribeth Bersani in a statement.


In announcing the initiative, Argentum wants to take a leadership role in grooming women for careers in senior living, as well as advancing the careers of women in senior living through educational programming, mentorship, and resources to promote diversity in leadership, and to identify and cultivate the next generation of industry leaders.

A founding committee is being formed, which will be tasked with defining the program’s mission statement and vision, next steps and a timetable to implementation, Bersani told Senior Housing News

Written by Chuck Sudo


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