Tech Beat: K4Connect Enhances K4Community, Eldermark Unveils New Marketing Automation

K4Connect Announces K4Community Enhancements

Senior living technology company K4Connect has enhanced its flagship solution, K4Community.

The new updates expand on the solution’s previous versions and add several new functions related to boosting staff efficiency and reducing rework. Specifically, the updates added new ways to create and publish in a single application, automate a community’s morning check in process and connect with smart blood pressure cuffs and smart scales.


K4Community 2.1 is currently being deployed to thousands of senior living residents and their families in the U.S.

Eldermark Unveils New Marketing Automation Platform

Eldermark has announced the launch of a new comprehensive marketing automation platform and integrated marketing agency for senior living operators, all of which integrates with the company’s newly introduced CRM.


Instead of assembling a marketing strategy from a multitude of vendors or solutions, Eldermark’s newest solution lets customers access sales and marketing data, such as occupancy trends and census data, in one place.

The automation tool allows Eldermark’s customers to engage prospect attribution within their CRM, as well as a content management stack that includes nurture campaigns ad direct mail. Additionally, new customers will be able to access a “data cleanse,” which ensures campaign efforts have greater impacts.

Eldermark’s customers can also access other marketing services, such as reputation management, local, regional and national SEO and PPC, social media advertising, recruitment and HR solutions, and website development.

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FamilyAssets Raises $1.3 Million, Launches Occupancy Platform

Technology company FamilyAssets has raised $1.3 million in order to launch its new FamilyAssets occupancy platform.

The new platform delivers occupancy solutions to senior living owners and operators, and helps strengthen connections between senior living communities and their prospects.

Specifically, the platform offers several data and technology tools that help providers identify and engage with prospects earlier in the buying process. The platform’s technology tools include online scheduling, prospect nurturing, and review gathering. FamilyAssets also works with communities to help them differentiate their online brand and improve customer acquisition.

DISH Adds Compatibility With Independa AnyTV Companion

DISH’s voice remote is now compatible with the Independa AnyTV Companion, the companies have announced.

The new compatibility means that, when an Independa system is connected to a television installed with DISH’s Wally receiver, users can control both their TV entertainment and Independa services with DISH’s voice remote.

Independa’s platform can also help users schedule appointments, get reminders about medication, chat or message their friends and loved ones, and get community information such as daily menus or activities on their television. The platform has other compatibilities, too, including with medical devices such as blood pressure monitors and scales.

With DISH’s voice remote, users can control navigation, search and content selection on their Wally device. The remote also has motion-activated backlighting custom buttons to launch the Independa system and to signal caregivers or loved ones.

Ziegler Advises BlueStrata EHR on Sale to Mediware

Specialty investment bank Ziegler served as financial advisor in the sale of BlueStrata EHR to Mediware Information Systems, a portfolio company of TPG Capital.

BlueStrata is a cloud-based electronic health record (EHR) platform for long-term post-acute care providers. By buying the platform, Mediware is expanding its technology solutions into the long-term care industry.

Under its new ownership, BlueStrata will now have access to expanded resources, including investments in technology, sales, and marketing.

Written by Tim Regan

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