Movers & Shakers: Watercrest Senior Living Group, Covenant Retirement Communities

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Watercrest Senior Living Group Names Vice President of Operations

Watercrest Senior Living Group has promoted Christy Skinner to the role of vice president of operations.


Skinner, who has nearly 20 years of senior living experience, will now oversee multiple brands of senior living communities that are developed, owned, and operated by the Watercrest Senior Living Group. She previously led the opening, development and operations of multiple Watercrest communities under the title of director of operations.

Skinner will also ensure company standards are maintained in new communities across the southeast, among other duties.

Watercrest also recently welcomed Daniel Guanio as executive director of Sage Park Assisted Living and Memory Care, a 128-unit senior living community slated to open this fall in Kissimmee, Florida. As executive director, Guanio will work with residents and their loved ones and build teams to ensure their care.


Covenant Retirement Communities Appoints Executive Vice President

Faith-based nonprofit Covenant Retirement Communities has named Scott Moore as its new executive vice president of campus operations.

In his new role, Moore will work with the leadership at Covenant Retirement Communities’s central office and at each of its communities to optimize campus operations such as dining, facilities management, and healthcare. Moore previously spent 13 years at Florida’s largest continuing care retirement community (CCRC).

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Covenant Retirement Communities has 15 retirement communities in nine states.

Bluespire Names Vice President of Client Relations and Strategy

Bluespire Senior Marketing has appointed William “Bill” Pemberton to the position of vice president of client relations and strategy.

Pemberton has more than 30 years of marketing communication experience, including 11 years of spent in the senior living industry.

Previously,Pemberton led client engagement for the Point Group’s senior lifestyle practice. Before that, he served as senior vice president of strategic communications for Forte Group, a senior-directed media relations firm.

Senior Living Veteran to Lead New Management and Development Company

Hal Bone Enterprises has launched a new senior living management and development company to be led by the former president and CEO of senior living services company Blakeford, Inc.

Van Cluck will lead the new company, L4 Lifestyles, in the role of president and chief development officer, the company announced. Currently, L4 Lifestyle has locations in Tennessee and West Virginia.

Cluck brings to his new role more than 25 years of experience in the senior living industry.

Virginia CCRC Promotes Executive Chef to Vice President

Harbor’s Edge has promoted Chef Willie Moats to serve as vice president of food operations and dining at the CCRC in Norfolk, Virginia.

In his new role, Moats will oversee all dining venues at the community, including the new venues coming with the community’s River Tower expansion.

Additionally, the community appointed John Huber to serve as its director of dining. Huber most recently served as assistant general manager at McCormick and Schmick’s in Virginia Beach, Virginia, but worked with Moats at another restaurant in the past.

Maplewood Community Welcomes Two New Leaders

Maplewood Senior Living has welcomed Laurie Lofgren as a new executive director and Lauren Stowell as a new community relations director at Maplewood at Newtown, a senior living community in Newton, Connecticut.

In her new role as executive director, Lofgren will oversee day-to-day operations of the community and provide leadership. Stowell, meanwhile, will assist families in selecting senior living options and also act as a community resource for those in need of senior living planning.

Maplewood Senior Living owns and operates 14 senior living communities in Connecticut, Massachusetts and Ohio, with future locations planned in Princeton, New Jersey, Southport, Connecticut, and New York City.

Wingate Names Director of Sales and Marketing at Massachusetts Community

Wingate Healthcare has named Maura Capriccio director of sales and marketing at Wingate Residences at Weston, a 21-bed memory care and assisted living community in Weston, Massachusetts.

Capriccio first joined Wingate in 2015 and formerly served as director of sales and marketing at Wingate Residences at Brewster Place in Cape Cod. Before that, she worked for an assisted living community in Acton, Massachusetts, as director of marketing.

Written by Tim Regan

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