Tech Beat: New Perspective Partners with Roobrik, Eldermark’s New Hire

New Perspective Teams Up with Roobrik for Assessment Tool

Eden Prairie, Minnesota-based New Perspective Senior Living recently partnered with Durham, North Carolina-based Roobrik, a provider of human-centric decision tools for age-related health and care decisions, to make an online assessment tool publicly available online.

Specifically, Roobrik’s “Is it time to get help?” tool guides users through a conversational assessment that lasts approximately four minutes. The tool then utilizes sophisticated algorithms to offer a personalized, clinically informed analysis to seniors and their loved ones.  


The tool determines what level of care a senior requires, what care environment would be best, how quickly a change should be made, and how to bring up the subject with relatives and professional caregivers.

“This tool helps bring structure and clarity to the process—that can be extremely helpful in reducing stress during what is often an extremely emotional time,” Doug Anderson, New Perspective’s vice president of marketing and communications, said in a press release. “When partnering with Roobrik, we were looking for an unbiased analysis that helps seniors in their housing and care decisions. It was important for us to not have any hidden agendas, and its already making a difference. In just three months, we’ve already helped more than 250 families privately consider the options that are best for them.”

Carlton Senior Living Partners with Xfinity Communities


Comcast’s Xfinity Communities recently announced that California-based Carlton Senior Living is providing more than 1,300 residents and 1,300 staff with internet, video and Wi-Fi services at 10 communities through its Advanced Communities Network, which is a fiber network solution that can provide properties with gigabit speeds.

“As the world becomes more tech savvy, we’re seeing an increasing demand for top technology amenities in senior living communities,” Mike Slovin, vice president of national field sales, Xfinity Communities, said in a press release. “We worked closely with Carlton to understand the needs of their residents and staff, from connectivity demands stemming from voice-activated applications and devices—a nice companion to the X1 Voice Remote—to the staff’s requirement for complete Wi-Fi coverage to offer the best care possible. Now Carlton can offer the right services in a move-in ready package so neither residents nor staff have to worry about installation or activation.”

K4Connect Expands Partnership with HHHunt Senior Living 

Raleigh, North Carolina-based technology firm K4Connect has expanded its partnership with HHHunt’s Senior Living, which owns and manages Spring Arbor assisted living communities throughout the Mid-Atlantic.

The expanded partnership will bring K4Connect’s senior living solution, K4Community, to two new Spring Arbor properties in Maryland, boosting the total Spring Arbor implementations to 11 communities.

The two new communities in Maryland, Spring Arbor Crofton and Spring Arbor Frederick, are presently under construction and scheduled to open in mid-2018 and early 2019 respectively.

“Since our partnership with HHHunt’s Senior Living division began, we have continuously seen an adoption rate of 100% for K4Community’s home automation features, and daily tablet usage has increased significantly among residents,” F. Scott Moody, co-founder and CEO and of K4Connect, said in a press release.

Eldermark Software Adds Brad Fuqua To Executive Team

Minnetonka, Minnesota-based Eldermark Software, an operational technology solutions provider for the senior care industry, recently named Brad Fuqua as senior vice president of market development.

Fuqua previously served as the vice president of SeniorHousingNet, part of the network, where he was responsible for the account acquisition and support of the country’s largest senior housing operators.  

Written by Mary Kate Nelson

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