NIC CEO Bob Kramer to Step Down

Big changes are afoot at the National Investment Center for Seniors Housing & Care (NIC)—leadership-related and otherwise.

Longtime NIC CEO Robert G. Kramer (pictured above) is stepping down from his leadership position on July 17, at which time he will transition into the title of founder and strategic advisor. Brian Jurutka, NIC’s current president, will assume the role of president and CEO.

Kramer will still work for NIC full-time after July 17, developing program content, advising on various research initiatives and building new relationships in diverse industries, like health care.


“Brian and the board have offered me sort of a dream role that fits my passions and my skill sets,” Kramer told Senior Housing News. “This is an offer I’d be stupid to refuse.”

Kramer is also set to “really help drive the program content” for NIC’s fall 2017 and spring 2018 conferences.

“I feel like I have a lot to give, still, to the field,” he added.


NIC’s board of directors approved the newly announced leadership transition late last fall, according to a Thursday press release. Jurutka was originally hired with the expectation that he would eventually step in as CEO, Kramer explained.

Kramer has served as CEO of the Annapolis, Maryland-based senior housing and care organization for 27 years, having started the organization to bring more research and transparency to the sector. The goal was to increase investor interest and confidence in senior housing, and make it a core real estate asset class.

Jurutka, meanwhile, has more than 20 years of experience in business development, data analytics and operations. He’s been NIC’s president for about two years.

Next, as NIC’s president and CEO, Jurutka plans to diversify the research products and data analytics that NIC offers, expand the scope of NIC conferences to create added value among a greater number of constituencies, and broaden NIC’s educational content delivery platform.

Specifically, Jurutka will focus, in part, on reaching out to “non-real estate care providers,” like home care and home health companies, and establishing NIC as an organization that’s also worthwhile for them.

“Many of those providers will be in a senior housing facility, but there are opportunities to cement more formal relationships [with them],” Jurutka told SHN.

Both Jurutka and Kramer are optimistic about where the senior housing industry, and NIC, are headed.

“The best is yet to come,” Kramer said. “This sector, but especially NIC, is incredibly poised with opportunity over the next 10 to 20 years, and I’m excited to see what will come.”

Written by Mary Kate Nelson

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