Must-Read News: HCR ManorCare Drama, Brookdale’s Pricing Initiative

Happy Monday, Senior Housing News readers! 

Here are some must-read stories to start your week, with some feel-good ones thrown in for good measure:

Brookdale Senior Living (NYSE: BKD) is progressing toward having a more market-specific pricing method for its communities.


HCR ManorCare and Quality Care Properties (NYSE: QCP) faced a one-two punch of bad news last week, with HCR failing to make rent and rumors swirling about its CEO’s demands for a generous compensation package. 

The Direct Supply Innovation Center in Milwaukee, Wisconsin, is turning the city into a hotspot for cutting-edge senior living technologies.

Leaning too heavily on resort-style features and operations can backfire on senior housing providers, according to Cappella Living Solutions COO Jill Vitale-Aussem.


Independent living is currently the most attractive senior housing sector in which to invest, but industry insiders appear to be readjusting their expectations for independent living occupancy, according to a new report.

Also in the News 

Numerous Black Bears Spotted Near an Anchorage Senior Living Facility—A senior housing community in Anchorage, Alaska, appears to have a bear problem.

Plainfield Preschoolers Make Zen Garden for Memory Care Residents—Twenty preschoolers in Plainfield, Illinois, made a zen garden for local memory care residents. 

‘Legacy Family’ Wins Award for Service at CCRC in Virginia

Seven current and two former employees at Lakewood, a LifeSpire of Virginia continuing care retirement community (CCRC) in Richmond, Virginia, are all members of the same family—and they all recently received the “Power of Purpose” award at LeadingAge Virginia’s annual conference in Norfolk.

The award is given to a front-line caregiver who demonstrates remarkable commitment to the residents they serve. 

Written by Mary Kate Nelson

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