Hopefully your weekend was as exciting or as relaxing as you’d intended. Before this week gets too busy, be sure to catch up on last week’s most-read stories on Senior Housing News:
Gardant Management Solutions CEO Rod Burkett flies Southwest Airlines a lot—and he looks to the company for inspiration in running his senior housing business.
HCR ManorCare’s financial situation has so deteriorated, with recurring losses and negative working capital, that auditors have “substantial doubt” over whether the company can continue to operate as a going concern.
AdCare Health Systems (NYSE MKT: ADK) fired Chairman and CEO William McBride III for intentionally misrepresenting his educational background. McBride had claimed he received an MBA from the University of California at Los Angeles (UCLA), which is not true.
Some of the residents at Watermark Retirement Communities’ newest community in Tucson, Arizona, will be horses.
Kindred Healthcare (NYSE: KND) would reportedly be “willing to engage” in a complete buyout “if a buyer is willing to pay a significant premium.”
Also in the News
Remembering the World’s Oldest Person, in the Objects She Left Behind—The world’s oldest person, Emma Morano, passed away on April 15 at 117 years old. In this article, The New York Times takes a look at the “few worldly possessions she left behind,” which included a drugstore brand anti-aging cream that she applied every night before bed and the pot she used to cook until she was 112—usually “pasta to which she added raw ground beef.”
Love & Company Named ‘Premier Google Partner’
Senior living marketing firm Love & Company was recently named a “Premier Google Partner,” according to a press release.
To qualify, Love & Company’s digital staff were tested on their knowledge of Google search advertising, and they met Google’s standards of campaign performance.
“The digital landscape is constantly changing and you have to make sure that you’re not only aware of the latest trends, but that you also know how to successfully implement these trends within your campaigns,” Love & Company Media Manager Hayley Gurtler said. “We have a responsibility to our clients to be experts at what we do, and by capitalizing on training provided by the leader of the industry, it ultimately allows us to enhance our clients’ results.”
Written by Mary Kate Nelson