Movers & Shakers: Covenant Retirement Communities’ Regional Sales Director

Covenant Retirement Communities Announces New Regional Sales Director

Covenant Retirement Communities, a not-for-profit senior services provider, announced the appointment of Melody Schneider as regional sales director for six of the company’s 12 continuing care retirement communities (CCRCs) located in Minnesota, Illinois, Connecticut, Michigan and Florida.

Schneider has more than 10 years of executive leadership experience in senior living strategy, sales, marketing and project management for multi-site organizations. She previously served as a seniors sales strategist and consultant at BlueSpire Senior Living, and before that worked as chief marketing officer at National Lutheran Communities and Services.


In her new role, she is responsible for all aspects of sales and marketing for the communities within her region. In addition to overseeing inventory, sales training and professional development, budget and incentive management and onsite management, Schneider also partners with the leadership team to develop and execute CRC’s regional and national sales strategies.

“Melody is a results-driven leader who has served as a strategic adviser for dozens of multi-site organizations,” Jay Hubbard, senior vice president of sales, marketing and communications, said in a news release. “She has successfully directed ambitious construction projects, mergers, acquisitions and startup retirement communities. We’re pleased to welcome her to our leadership team.”

Eagle’s Trace Hires New Dining Services Director


Eagle’s Trace, an Erickson Living CCRC located in Houston, Texas, hired Ruben Perez as director of dining services.

Perez has more than 20 years of experience in the hospitality industry, namely with the Four Seasons Hotel, Aramark Healthcare and the Cheesecake Factory. As director of dining services for Eagle’s Trace, he will oversee 140 employees and the operations of restaurants from formal to casual in both the independent living and extended care neighborhoods.

“We extend a warm welcome to Ruben as he shares his culinary creativity with residents and employees,” Eagle’s Trace Executive Director Stephen Aigner said in a news release. “The community recently rolled out our signature dining initiative that places an emphasis on all new cooked-to-order menus, prepared to taste. This brings a true restaurant experience to residents, which Ruben has greatly enhanced in his time with us so far.”

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Eagle’s Trace is one of 19 CCRCs managed by Erickson Living. The 70-acre campus is home to more than 775 residents.

Waterstone at the Circle Names New Executive Director

Waterstone at the Circle, an EPOCH Senior Living independent living community set to open in early 2018 in Brighton, Massachusetts, named Jake Quigley as executive director.

Before joining Waterstone at the Circle, Quigley served as executive director for senior living communities in the Boston, Brookline and Newton areas. He also spent five years in the U.S. Navy.

“I’m excited to bring the Waterstone lifestyle to Cleveland Circle and offer area seniors luxury independent living in an urban setting,” Quigley said in a news release.

Waterstone at the Circle will be managed and operated by EPOCH Senior Living and features 92 apartments. It’s part of a greater development including a Marriott hotel, retail and dining.

The Heritage at Brentwood Selects New Director of Administrative Services

The Heritage at Brentwood, a CCRC developed and managed by Life Care Services in Brentwood, Tennessee, selected Ashley Emerson as director of administrative services.

Emerson previously served as the senior living community’s sales/move-in coordinator and marketing assistant. Before that, she served in several administrative and marketing/sales roles in various property management, technology and customer service divisions.

In her new role, she will support the community’s executive director and manage the administrative and receptionist services staff. Additionally, she will serve as The Heritage’s IT contact and lead its business and administrative functions.

“Over the past four years, Ashley has developed strong relationships with our residents and staff,” The Heritage Executive Director Jon Tagatz said in a news release. “Her demonstrated professionalism, dedication to The Heritage and expertise in senior living make her an excellent candidate for our direct of administrative services position. We look forward to working alongside her as we continue to grow and advance our community.”

Wingate Healthcare Picks New Executive Director at Massachusetts Community

Wingate Healthcare picked Devon Sicard as executive director at Wingate Residences at Boylston Place, an independent and assisted living community in Chestnut Hill, Massachusetts.

Scared joined Boylston Place in 2015 as the community’s wellness director, where she managed all nursing staff. Before that, she served as nurse supervisor at an area senior living organization and was later promoted to acting resident care director.

Frampton Construction Expands Field Management Team

Frampton Construction Company, LLC, a regional full-service construction firm providing planning and design support, reconstruction, construction services and sustainability services throughout the Carolinas including on senior living projects, added Tom Sumner as field superintendent, based in the Charlotte, North Carolina office.

Sumner brings more than 25 years of experience to Frampton Construction, and previously served as senior construction superintendent at Marous Brothers Construction in Cleveland, Ohio. Over the course of his career, he has led over 29 projects.

Medication Management Partners Welcomes Chief Administrative Officer

Medication Management Partners (MMP), a long-term care pharmacy specializing in assisted living and memory care communities, welcomed Ron Weinert it its leadership team as chief administrative officer.

In the role, Weinert will be responsible for compliance, business and product line development, business intelligence and strategic innovation and growth initiatives. He has 36 years of pharmacy leadership experience, and most recently worked as vice president of accountable care services with Walgreens.

“Ron’s depth and breadth of expertise align seamlessly with MMP’s growth trajectory,” MMP CEO Labinot Avdiu said in a news release. “Our goal is to become the national long-term care pharmacy leader in assisted living and memory care. With Ron on board, we’re well on our way to achieving that goal.”

Written by Kourtney Liepelt

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