Editor’s Picks: Boom Times for Luxury Units & Memory Care

The dog days of summer may be upon us, but Senior Housing News readers are still avid for the latest updates on industry trends. Our most-read stories of the last week touched on some big-picture trends in memory care, luxury senior living, and medical office buildings.

And we were glad to run one story in these “dog days”—about a new Uber platform—that mentioned actual dogs.

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Why Luxury Senior Living is BoomingLately, luxury seniors housing is all the rage—among developers, real estate investment trusts (REITs) and baby boomers alike, experts say. “It’s fair to say that luxury seniors housing is booming,” Mark Myers, an executive director at Institutional Property Advisors (IPA), tells Senior Housing News.

Is Memory Care a ‘Must’ In Senior Housing Development?Considering that the senior population is expected to double by 2030, the need for memory care is significant, and demand will only grow. Luckily, the industry has responded. Overall, the number of memory care units on the market has increased by 52% since 2010.

Why Medical Office Owners Are Looking Closer at Senior HousingThe seniors housing and medical office building industries may have more in common than meets the eye. In fact, they may be more like close family than distant relatives, according to some experts.


For Sales Success, Senior Living Looks to StarbucksChicago-based Vi Living has invested in technology to help the sales process, taking a cue from other industries that are taking a softer touch with prospects.

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It’s not uncommon for memory care communities to emulate past eras in their design elements, in an effort to put residents at ease by taking them back to times they may still recall. But one Ohio community has taken the approach to a new level.

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Baby boomers in the United States are beginning to hit their senior years, but it will still be a decade or more before the age wave reaches full strength. However, in Japan nearly 30% of the population is now 65 or older, and the country is adapting in ways large and small … witness convenience stores that rate food by how hard it is to chew.

Written by Tim Mullaney

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