Senior Living Providers Forge Unusual Joint Venture in Cincy

Two senior living organizations in Greater Cincinnati have joined forces—as far as their home health and hospice operations are concerned.

Cedar Village, an assisted living community in Mason, Ohio, and Maple Knoll Communities, a senior living operator based in Springdale, Ohio, have merged their home health and hospice operations and staff to form Village Home Health and Hospice.

Their joint venture, which involves keeping their senior living offerings separate, will best prepare the two organizations for the changing health care reimbursement landscape, officials reckon. It is the only JV of this kind in the region, say officials with the two providers. They are among the largest operations in the area, with Cedar Village having 105 beds and Maple Knoll Village encompassing more than 480 units.


The move comes as owners of some continuing care retirement communities (CCRCs) are starting to view affiliations with other CCRCs as necessary for their survival.

The new company will be headquartered on the campus of Maple Knoll Village, a continuing care retirement community (CCRC) with 142 independent living villas, 135 independent living apartments, 63 assisted living units and 145 skilled nursing beds run by Maple Knoll Communities in Cincinnati.

The merger was spurred, in part, by the changing health care landscape.


“This venture is an evolution in the way care is delivered and paid for by insurers,” Cedar Village CEO Dan Fagin told the Cincinnati Business Courier. “New technologies, electronic health records and telemedicine are enabling us to provide better, more coordinated care. When we can deliver that care within someone’s home, we are really adding value.”

Village Home Health and Hospice was established to help meet increasing demand for skilled nursing and hospice care that can be delivered directly where consumers live, Cedar Village and Maple Knoll officials told the Courier.

Maple Knoll Communities previously provided home health services, but not hospice care. In 2015, both organizations provided home health and hospice to 566 total patients, according to the Courier. By coming together, the companies hope to increase that number.

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The new company, in addition to at-home nursing services, will offer pain management, medication instruction, wound treatment, physical therapy, occupational therapy, speech therapy, caregiver education, social worker services, grief counseling and chaplain services.  

Written by Mary Kate Nelson

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