Former Senior Lifestyle Exec Adam Kaplan Launches New Senior Living Company

Former Senior Lifestyle Corp. executive Adam Kaplan is in the process of launching a new senior living company: Solera Senior Living.

The company is preparing to launch as a developer of senior living communities in high barrier to entry markets, Kaplan tells SHN. He will serve as CEO of the new company.

“Solera is a niche development and operating platform focused on high barrier to entry markets,” Kaplan says. “I firmly believe there is a compelling opportunity today in the senior living space to build a next-generation operating model focused on attracting and retaining the best talent, delivering superior levels of service and remaining disciplined and focused on a strategy for growth. I have been quickly building a strong development pipeline and am eager to put together an exceptional leadership team to join me on the journey.”

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A graduate of Cornell University’s hospitality school, Kaplan has worked to bridge hospitality and senior living including attracting and retaining new talent.

He formerly served in several roles with Senior Lifestyle Corp. including most recently as senior vice president of business and organizational development; and previously as vice president of sales and marketing and as vice president of operations. Kaplan, whose departure from the company was announced in April, is the son of Senior Lifestyle Corp. Co-founder and Chairman Bill Kaplan.

Several new developers have targeted the high-barrier-to-entry approach, including Alliance Residential, which launched a senior living development pipeline last year; and Kensington Senior Living, which was founded by former Sunrise exec Tiffany Tomasso after her departure from Sunrise in 2012. The development strategy has been touted by investors including healthcare REITs as an appealing one from an ownership standpoint.

Kaplan is not the only former Senior Lifestyle exec to form a new company recently. Keven Bennema, who served as Senior Lifestyle’s COO and left the company in January 2016, has gone on to found Charter Senior Living.

Written by Elizabeth Ecker

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