This week, Senior Housing News readers wanted to know why universities are getting into senior housing, how to bring senior living marketing strategies up-to-speed, and what Brookdale is doing to become an industry leader in security and safety-related technology innovation.
Here in the newsroom, we were happy to hear that a Brookdale resident danced on The Ellen Show, and that two nonagenarians in the nation’s capital enjoyed a blind date.
Why Universities are Getting into Senior Housing—The University of California, San Diego has big plans for its foray into senior housing. Senior Housing News sat down with Dr. Dilip Jeste, M.D., senior associate dean for Healthy Aging and Senior Care at the University of California, San Diego, and head of the university’s Stein Institute for Research on Aging, and Center for Healthy Aging, to learn more about the university’s plans, what colleges want with senior living in the first place, and why the Center for Healthy Aging is launching an inaugural symposium this spring.
Brookdale Goes High-Tech for Resident Safety—The nation’s largest senior housing provider has a new goal: to become the industry leader in security and safety-related technology innovation. Brookdale Senior Living (NYSE: BKD) has partnered with STANLEY Healthcare and RF Technologies and intends to pilot a variety of technologies that can be refined and implemented to benefit its residents.
Taking Senior Living Marketing from Traditional to Modern—Senior living sales and marketing teams are facing a seismic shift, both in terms of who they’re targeting and how they must go about it. The sales and marketing team at Life Care Services is taking notice, and taking action. “We’re going from traditional advertising to modern marketing,” Liz Bush, senior vice president/director of senior living marketing and sales at LCS, tells Senior Housing News.
Brookdale Sends a Resident to The Ellen Show—Brookdale Senior Living, Wish of a Lifetime and It’s Never Too Late partnered to send 83-year-old Betty Wilson to a taping of The Ellen Show. “She was having fun the entire trip,” Priscilla Duran, a program director at Brookdale Champions in Houston, tells Cypress Creek Mirror. “From departure, she was dancing with the TSA people in the security line.”
A Bookstore Blind Date! These 90-Year-Olds are Still in the Game—Ninety-year-old Harold Sharlin and 93-year-old Miriam Steiner met for a blind date at the Politics & Prose bookstore in Washington, D.C. A photo of the pair mid-date has gone viral.
Written by Mary Kate Nelson