This week, Senior Housing News readers discovered where and how providers can most effectively target their marketing to drive move-ins, courtesy of CWI Associates. Readers also learned about a rapid recovery center that feels more like a hotel than an institutional care facility, REITs’ oversupply concerns, and a pilot program that led to Brookdale Senior Living slashing hospitalizations by 17% in assisted living.

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Cities Where Older Adults Are Most Open to Senior Housing—Senior housing providers wondering where and how they can most effectively target their marketing might look to a few cities in the Northeast and Midwest—and should not overlook the power of radio, according to findings gathered by The Media Audit and compiled by David Cwi, president of Indianapolis-based CWI Associates.

Best of Post-Acute 2015: Genesis, Mainstreet Push the Envelope—Nestled near the foothills of Rocky Mountain National Park in Colorado is a rehabilitation and therapy center that is making waves as the new standard in the sub-acute marketplace. Through a round of firsts, a familiar developer well known for its hospitality-focused facilities completed PowerBack Rehabilitation, Lafayette—a rapid recovery center that feels more like a hotel than an institutional care facility.

Brookdale Slashes Hospitalizations 17% in Assisted Living Pilot—Brookdale Senior Living (NYSE: BKD) saw its hospital admissions fall an average of 17% across 46 of its assisted living communities and an average of 16% across 26 of its skilled nursing facilities during a three-year pilot program, which was funded by a Centers for Medicare & Medicaid Services (CMS) Health Innovations Challenge grant worth $7.3 million. 

Senior Housing REITs Send Mixed Signals on Oversupply—Discussion around oversupply in senior housing is nothing new, including back and forth about the reality of the situation. There still is no clear consensus regarding oversupply concerns in the year ahead as health care real estate investment trusts (REITs) report their earnings for the fourth quarter of 2015.

Weekend Read

The Globalization of Senior Living—Senior care and health care operators from more developed western economies now have the same kind of opportunity to export their commercial and care models as their industrial counterparts have taken advantage of since the 1980s, according to Forbes contributor Benjamin Shobert. “With the realization that we are all living longer in mind, now is the time for American and European senior living companies to begin laying the groundwork for the globalization of senior living,” Shobert says.

Written by Mary Kate Nelson