Editor’s Picks: Brookdale’s Branding Push, $7 Trillion Market Opportunity

This week, SHN readers went behind-the-scenes on Brookdale’s new ad campaign and learned why tech superstars are taking their talents to senior living. Readers were also intrigued by AIG’s “most significant investment” in the senior housing sector to date.

Here in the newsroom, we were impressed (and tickled) by a senior living community’s flash mob dance performance. 

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Brookdale Launches Campaign to ‘Redefine’ Senior Living, Rally Staff—Brookdale Senior Living launched both an internal and external branding initiative, including five television commercials to be aired nationwide, featuring real-life associates employed by the senior living giant.  

$7 Trillion Market Brings Silicon Valley Stars to Senior Living—Tech superstars are turning their attention to senior living, with startups securing large sums from investors for products that could transform care delivery in the near future. 

AIG Real Estate Enters Senior Living With Joint Venture—AIG Global Real Estate entered into a joint venture with First & Main that will be its “most significant investment in the senior housing sector to date,” Derrick McSwain, managing director at AIG Global Real Estate Investment, told SHN. 

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For Your Viewing Pleasure

“Shut Up and Dance” with the residents and staff at Querencia Barton Creek — a senior living community in Austin, Texas, that just won Gold in the Senior Living Division of the NuStep Pinnacle Award. The NuStep Pinnacle Awards are given out every year to the top three senior living communities in the nation that achieve the highest standard of excellence in their whole-person wellness programs.  

Written by Mary Kate Nelson

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