Editor’s Picks: Brookdale as Takeover Target, Top Nonprofit Providers

This week, SHN readers explored a top-10 list of the largest nonprofit senior living providers and learned about Brookdale Senior Living (NYSE: BKD) being named a top acquisition target by Goldman Sachs. Readers also discovered different pricing methods to convert more leads into move-ins. Here in the newsroom, we were interested in what the Wall Street Journal had to say about investor interest in REITs, and we were grooving to Maroon 5’s “Sugar,” thanks to a sweet lip synch from residents of Brandywine in Princeton.

SHN Most Read

Goldman Sachs: Brookdale a Top Acquisition Target—In a recently released report, Goldman Sachs analysts listed Brookdale as one of six top acquisition targets in the health care sector. Brookdale was the only senior housing provider named by Goldman, and glitches in integration after acquiring Emeritus Senior Living Corp. last year could be to blame.

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Rising the Ranks: The Top-10 Largest Nonprofit Senior Living Providers—Ziegler and LeadingAge released a sneak peak of their annual research project that analyzes the largest not-for-profit senior living providers in the U.S. National Senior Campuses was ranked No. 1, followed by Evangelical Lutheran Good Samaritan Society and ACTS Retirement-Life Communities. We provide some highlights from the sneak peak.

3 Pricing Methods to Drive More Senior Living Move-Ins—Figuring out the best was to maintain fair unit prices while still attracting leads doesn’t have to be a daunting endeavor. We compiled three pricing methods that providers can employ to optimize revenue, convert more leads into move-ins and reduce the need for promotions and discounts.

Weekend Reads

9 Questions to Ask When Choosing an Independent Living Facility—A U.S. News & World Report article published earlier this week examines how to know what type of independent living facility is right for you. These nine questions to ask when looking for an independent living community can help to determine the best fit.

Investors Cool Off on REIT Sector—As of last Friday’s stock market close, an index of REIT stocks is on track for its worst year since 2008 after a six-year rally pushed it up 348%, including dividends, from its financial-crisis-era low, according to an article in The Wall Street Journal. The MSCI US REIT index, which includes 143 companies, had already been lagging behind the broader market this year amid concerns that REIT stocks will suffer if the Federal Reserve raises interest rates.

For Your Viewing Pleasure

Senior Put a Sweet Twist on Maroon 5 Song ‘Sugar’—Check out these seniors at Brandywine Senior Living in Princeton, New Jersey lip synch and perform to Maroon 5’s hit song ‘Sugar.’

Written by Kourtney Liepelt

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